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Privacy Policy


Effective Date: March 2, 2012

Any changes or revisions to our Privacy Policy will be posted in this document with an updated Effective Date.

AutoSport is committed to your privacy and security

Our Web site is designed to ask for only that information that is necessary to provide the services that you request. Please keep in mind that these are services, not requirements. We've been careful to design this Web site so that you aren't required to provide any information to access it.

Purchases require your name, billing address, shipping address, e-mail address, phone numbers and credit card information. We never exchange e-mail addresses or phone numbers with others. They are used only to contact you if there is some question about your order. Our secure handling of credit card information is covered in the Security information that follows.

In only one case will the information you provide ever leave AutoSport. If you purchase from us, we occasionally exchange your name and address with organizations that provide similar products and services. If you do not want to have your name made available to other companies, please contact us by phone (800-788-4495) or E-mail (, and we will flag your account so that the information will never be exchanged. It is helpful if you provide us with your KEY code (in the purple box above your name on the catalog mailing label) and ID number (in the adjacent green box).

We fully understand why some of our customers would like to receive less sales and promotion literature through the mail. We recommend the Mail Preference Service offered by the Direct Marketing Association. Their Web site ( contains full instructions on how to have your name removed from non-profit and commercial mailing lists.

The use of "cookies"

In the initial design of the Web, there was no way for a site to know whether one page request was connected to another. The page you're reading now is not on our server, it's on your browser. In essence, it's a snapshot of our site, and some method is needed to connect such things as vehicle information on one page to product information on another. The "cookie" accomplishes this. There is no mysterious or secret information in these tiny text files and they won't hog your hard drive. They simply allow us to temporarily retain basic information that allows us to maintain a "conversation" with you, as you move through our site and/or return at a future date. Our cookies can only be read by our site and contain no credit card information or personal data.

To place an order through our Web site, your browser's security settings must be set to enable cookies. If your browser supports multiple cookie privacy settings, you may need to adjust the privacy level to "medium" while visiting our site or add to your list of trusted sites. If cookies are disabled or blocked by your browser, we have no way of placing your product selections in the shopping cart or tailoring our custom-fit products to your particular vehicle. If you are concerned about cookies, you can enable their use in your browser, place your order, then disable and delete them after your session.

Third Party Online Advertising

We are using a third party advertising company to serve ads on our behalf across the Internet. This company may collect anonymous information about your visits to our web site, and your interaction with our ads. For instance, they may keep track of how many of our ads you had seen before visiting our site. This is primarily accomplished through technology, including cookies and Action Tags (commonly referred to as Web Beacons or GIF tags), which we place on various pages within our web site.

The third party advertising company does not collect any personally identifiable information. From time to time, we may share anonymous information with the third party advertising company in aggregate form, for purposes of analysis and improvement of our site.

The third party advertising company may use information about your visits to this and other web sites in order to provide ads about goods and services of interest to you. If you would like more information about this practice or the process of opting out of third party cookies, please see their website:

Collection of marketing information

We collect information on traffic patterns and site usage to help us improve the design of our site. This information is collected and analyzed, pursuant to privacy guidelines established by the Federal Trade Commission. We identify a visitor to our site with a unique ID that contains absolutely no personal information. The resulting data allows us to record shopping behavior, providing you with a shopping environment that is easy to use, interesting and secure.

Email Specials

Visitors may register to receive our email specials in order to be notified of new offers, new products, and special discounts. When you register for our email specials information will be requested including (but not limited to) name and email address. Your name and email address will not be shared, sold, rented nor made public. If at any time you do not wish to continue to receive our email specials, you can opt-out through our Email Preference Center.

AutoSport Personalized Account

Although not necessary to place an order, we offer the option of setting up a personalized account. When registering you'll be asked billing and shipping addresses, contact name, and e-mail address. We do not ask for your credit card number. This personalized account information will be used to fill out the majority of your order form at "checkout," and to save that information for future transactions. In addition, a personalized account will enable you to store vehicle information in your "garage" and to establish a "wish list," which will enable you to select and file, gift or seasonal items for future purchase. The information in this account is solely for your convenience and is subject to the same privacy that's afforded our mailing list and order information.

Secure Shopping

When you place an order, your credit card information is transmitted over the internet using encrypted Secure Sockets Layer (SSL) technology, the industry standard method for protecting web communications. SSL is built into all major browsers and comes in two strengths, 40-bit and 128-bit, which refer to the length of the "session key" generated by every encrypted transaction. The AutoSport Web site supports 128-bit encryption - trillions of times stronger than 40-bit sessions.

Once your credit card information is received by our web server, it is checked for accuracy and then re-encrypted using a 128-bit dual key encryption algorithm. Once the data is encrypted it can only be accessed using "keys" that are securely stored in different remote locations. For your security, you are required to enter your credit card information each time you order, even it you have opted for our AutoSport personalized account. These elements combined with our 30-year in-house security record, insure you of secure, worry-free on-line shopping.

Platform for Privacy Preferences Project (P3P ™ )

"The Platform for Privacy Preferences Project (P3P), developed by the World Wide Web Consortium, is emerging as an industry standard providing a simple, automated way for users to gain more control over the use of personal information on Web sites they visit. At its most basic level, P3P is a standardized set of multiple-choice questions, covering all the major aspects of a Web site's privacy policies. Taken together, they present a clear snapshot of how a site handles personal information about its users. P3P-enabled Web sites make this information available in a standard, machine-readable format. P3P enabled browsers can "read" this snapshot automatically and compare it to the consumer's own set of privacy preferences. P3P enhances user control by putting privacy policies where users can find them, in a form users can understand, and, most importantly, enables users to act on what they see. 1 " For more information on P3P, please visit the World Wide Web Consortium''s web site.

We respect our customers' rights to privacy and fully support the use and development of P3P. Consequently, we have implemented a P3P policy so that it is available to customers who wish to use P3P-enabled web browsers. However, at this time, P3P is an evolving technology and the majority of Web browsers in use do not fully support the P3P standard. The information in our P3P policy is intended to be as accurate and complete as possible; however, due to the current limitations, our P3P policy is not to be considered legally binding. Customers with privacy concerns are encouraged to view our human-readable privacy policy and to contact us by phone (800-953-0814) or e-mail ( If you feel that there is a discrepancy between our P3P policy and our business practices, please contact us.

1. P3P Public Overview, by rigo, revised 2002/11/08 08:45:14,

P3P is a trademark of the World Wide Web Consortium (W3C)

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